Designing a modern brand identity for Wharton-Schlecht Construction is all about capturing their strength, reliability, and innovative spirit. Clean, bold lines showcase stability, while the brand mark paired with a pop of color to highlight creativity and forward-thinking. The type feels simple but modern, giving off a vibe of professionalism and clarity. Consistent design elements across all platforms will create a cohesive and memorable brand image that really clicks with clients looking for top-notch construction services.