About
With over a decade of experience across brand identity, environments, and marketing systems, David leads every project with clarity and collaboration at the core. Whether partnering with in-house teams, supporting agencies, or guiding new brands from concept to launch, Outfit adapts to deliver design that connects deeply and works seamlessly.
In an age of fast, automated visuals, Outfit remains focused on what truly matters — authentic storytelling, thoughtful craft, and human connection at every touchpoint.
A collaborative
approach to thoughtful,
human-centered design.
Outfit Brand Studio was founded on the belief that design should feel human. It should be intentional, empathetic, and built with care. Led by Designer and Creative Director David Sorrell, Outfit has the ability to bring together flexible teams of designers, strategists, and specialists to meet the unique needs of each project.
Testimonials
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I was initially anxious about someone else creating our branding kit, unsure if they could capture my vision. However, working with Outfit quickly eased my fears. Their thoughtful, structured process and insightful questions not only clarified my vision but also refined my understanding of my brand. The final product was beyond my expectations!
Yaelia “Yali” Milan // Founder, Meliora Beauty Clinique
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“Working with David on our new brand has been an absolute delight. He was so professional, organized, and prepared. I really appreciated the intake process where he listened to our vision and plan for the future, and his follow up to be sure he understood what we wanted. All three designs presented were complete and right in line with our vision. Since choosing one of the designs and incorporating in into our marketing, we have had huge success with outreach and sales, as well as positive response from our community."
Philip Denton // Artistic Director, Vancouver Master Chorale
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“Outfit’s design acumen is truly exceptional, evident in the innovative solutions they consistently deliver. Their keen eye for detail and innate ability to translate complex concepts into visually stunning designs set them apart in our industry.”
Sam Gilmore // Design Director, Gilmore Creative
Ready to get to work?
Let’s talk about it!
Let's make great things together!
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Let's make great things together! 〰️