
Crafting the Loaded Beast Experience: A Comprehensive Brand Strategy
Featuring
Brand Strategy
Competitive Analysis
Brand Identity
Hand-drawn wordmark
Character Design
Menu Design
Merchandise
Project
Branding, Business Development
Client
Loaded Beast
Not Your Mama’s Meatloaf!
We had the opportunity to develop a comprehensive brand strategy and identity for Loaded Beast, a lively and quirky meat-loaf sandwich joint. Our work encompassed everything from the business plan and development to market analysis, competitive landscape, merchandising concepts, and branded environment assets. Every aspect of this project was designed to reflect the vibrant and playful spirit of Loaded Beast, creating a joyful experience for all the senses.